For Parents

Every Esha formula is designed around the specific needs of teen and young-adult skin and scalp - not repackaged adult products, and not harsh "acne-fighting" formulas built around aggressive chemical actives.

The ingredients we use - turmeric, neem, amla, coconut oil, and others - have been used in Indian households, including Esha's own family, for generations. This isn't an untested trend; it's tradition, thoughtfully adapted.

We believe you should be able to understand exactly what's in a product without a translator. Our labels are kept simple and honest, so you can make informed choices together with your teen.

Esha was founded by a teenager who wanted better options for herself and her peers. We stay closely connected to what teens are actually looking for - and what parents want to see on the label.

As with any new personal care product, we recommend a patch test before regular use, and encourage a conversation with your family dermatologist or pediatrician, especially for teens with known allergies, sensitivities, or skin conditions.